AWARDS

The Julian Star is the most distinguished service award in the global hospitality industry.

Awards

Julian Star

The Julian Star is the most distinguished service award in the global hospitality industry. The award is issued by the International Hospitality Institute (IHI) in partnership with the American Hospitality Institute (AHI).

The Julian Star (also known as the “J Star”) recognizes hospitality establishments and practitioners that are delivering differentiated, and discerning service to their customers. IHI and AHI believe that customer service, at its best, should be intuitive, emotive, and imaginative.

The Julian Star is named after Saint Julian, the patron saint of hospitality.

Winners of the Julian Star will exemplify the spirit of compassion and humility in their dealings with customers, and a servant leadership approach in their interactions with co-workers. Unlike some industry awards which focus on the amenities, luxury level, and location offered by hospitality establishments, the Julian Star rates only the quality of customer service delivered by hospitality establishments and the customer service competency of practitioners.

Some may compare the Julian Star award with the Michelin Star award for restaurants. The Julian Star is different from the Michelin Star in many respects, although both awards are focused on recognizing excellence. Unlike the Michelin Star, IHI and AHI do not award multiple stars. An establishment or individual is either deserving of the Julian Star or not. There is no such thing as two, three, four, or five Julian stars.

Less than 1% of applicants will be conferred with a Julian Star. Once an individual earns a Julian Star, the recognition is earned for a lifetime and does not need to be renewed. Establishments that earn the Julian Star will keep the Julian Star designation for 3 years.

What Type of Establishments Are Eligible?

Hospitality establishments such as hotels, restaurants, resorts, casinos, country clubs, retirement communities, airlines, peer-to-peer lodging, theme parks, water parks, hospitality schools, bed and breakfasts, and others may be considered for the Julian Star.

Criteria for Establishments

To be considered for the Julian Star, the establishment must be able to consistently deliver superlative customer service. Customer service must be timely, efficient, responsive, connective, and resonant. Customer service delivery will be measured using feedback from current and previous customers, verifiable online reviews, and verifiable narratives from current or former hospitality associates.

Assessment Areas

Establishments will be judged in the following areas:
*Overall service personality of the establishment * Quality of service interaction * Responsiveness of staff * Compassionate and service-orientation of staff * Friendliness of staff * Problem resolution and follow-up.

On-site Visits

In some instances, an IHI or AHI representative may visit the establishment to conduct direct observation of how customer service is delivered to customers.

On-site reviewers will rate:

  1. Mastery of service technique
  2. Creativity of service
  3. Responsiveness/timeliness of service
  4. Intuitive skills of staff members
  5. Consistency of service
  6. Emotive problem resolution skills of staff members
  7. Compassion in service
  8. Active listening skills
Which Individuals or Hospitality Positions Are Eligible?

Hospitality professionals working in management and hourly positions worldwide are eligible to earn the Julian Star award.

Criteria for Individuals
  • Nominees must be able to demonstrate customer service exceptionalism.
  • The award committee will take into consideration the community service efforts of nominees.
  • Nominees who are managers must demonstrate not only exceptional customer service skills, they should also demonstrate service leadership, team leadership, and a servant leadership approach. Who has the nominee developed to be a service leader? How does the nominee lead the team?
Assessment Areas

Individuals will be judged in the following areas:
* Overall service personality * Documented examples of exceptional customer service * Customer narratives * Team member and/or supervisor feedback * Problem resolution skills.
Shortlisted nominees may be invited to participate in a video interview or respond to a questionnaire.

On-site Visits

In some instances, an IHI or AHI representative may visit the establishment where the nominee works to observe and judge the nominee’s interactions with customers. On-site reviewers will rate:

  1. Mastery of service technique
  2. Creativity of service
  3. Responsiveness/timeliness of service
  4. Intuitive skills of staff members
  5. Consistency of service
  6. Emotive problem resolution skills of staff members
  7. Compassion in service
  8. Active listening skills
Julian Award for Restaurants

The Julian Star Award for restaurants follows the same general guidelines as the award for other hospitality entities, however, the J Star for restaurants will emphasize site visits. More often than not, anonymous reviewers from IHI or AHI will visit the restaurant and create a detailed report about their customer service experience. The report will be shared with IHI’s or AHI’s full review committee, after which a decision will be made whether the restaurant has earned the Julian Star or not.

On-site reviewers will rate:

  1. Mastery of service technique
  2. Creativity of service
  3. Responsiveness/timeliness of service
  4. Intuitive skills of staff members
  5. Consistency of service
  6. Emotive problem resolution skills of staff members
  7. Compassion in service
  8. Active listening skills

Reviewers will not rate:

  1. Food quality
  2. Food presentation
  3. Ambience
  4. Table Setting
  5. Value of food
Judges

Our judges are highly accomplished veterans of the hospitality industry. To protect them from the behind-the-scenes lobbying and pandering that typically accompanies coveted awards such as the Julian Star, the judges’ names will be kept confidential.

Nominations

Open call-to-entry starts in October of each year. Nominations are open to hospitality establishments and hospitality practitioners employed in the United States and other countries. There is no fee to apply. While IHI and AHI will solicit sponsorship from corporations, vendors, and individuals, IHI’s and AHI’s award decisions are not influenced by sponsors. There is no self-nomination process; nominees must be nominated by another hospitality professional. US based individuals and companies can request a nomination form by sending an email to info@AmericanHospitality.Institute. Individuals and companies based in other countries should request a nomination form by sending an email to info@InternationalHospitality.Institute.

Selection and Judging

The awards review committee will meet to create a longlist from the list of nominees. After an extensive review of nominees, committee members will reconvene to whittle the longlist to a shortlist from which the Julian Star winners will be selected.

Announcement of Winners

Winners will be announced on in the last week of July each year. Winners will be announced to the national news media and publicized in trade publications and websites. They will also be featured on AHI’s and/or IHI’s social media sites. Winners may be invited (but not required) to attend the annual Julian Awards Dinner event.

What Award Winners Receive

  • There are no cash prizes.
  • Award winners will receive a certificate and a bronze medallion indicating their achievement at no cost. Award winners will be able to order an optional plaque commemorating their achievement at their own cost.
  • Award winners will be featured on AHI’s and/or IHI’s social media pages.
  • Award winners will be able to add “Julian Star Recipient” to their social media profiles, resumes, and promotional materials
  • Award winners will be announced to the national and international news media and publicized in trade publications and websites.
  • All Julian Star winners will be listed on AHI’s and/or IHI’swebsite permanently. This will allow for verification of establishments and hospitality professionals who have earned the Julian Star.

If you or your establishment are interested in being considered for a Julian Star award, and you are based in the United States, contact us by email at info@americanhospitality.institute to request additional information on how to apply. If you are based outside the United States, contact us by email at info@internationalhospitality.institute. Application is free. Establishments that express interest in being considered for the Julian Star must agree to waive lodging and dining charges for the IHI or AHI representative who visits the establishment, in the event that an on-site visit is required.